How the world should NOT see Swedes

IKEA was and is one if the first things I thought of and think of when I think about Sweden. Since IKEA opened in Germany (1974 according to Wikipedia) and especially since their funny commercials on TV I started to get a strange feeling about Swedes. I am not sure why IKEA is promoting such a strange picture about Swedes, but until last week I didn’t know that even Swedes find it quite amusing when IKEA is making fun about themselves. So after a check with few real Swedes I am confident that no Swede will be offended when showing you this commercial about a “typical” Swedish midsummer:

PS: I was told that MediaMarkt is doing the same now in Sweden, namely making fun of Germans. There are no TV commercials out right now, but I am hoping to see some vendetta very soon.

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5 Responses to “How the world should NOT see Swedes”


  1. 1 timmy January 19, 2007 at 9:35 am

    OK,
    Yes the Dalarna midsummer IS like the movie. Trust me I’m born and raised in Dalarna so I know.
    BUT:
    1. We don’t speak Söder.
    2. We don’t mark our ‘Dunks’ with an X.
    3. We don’t spit out the alkohol. Then you lose the point of drinking it…
    However the morning after, sooo true.

    Another question, when do you have time to scour YouTube?

  2. 2 ferramis January 19, 2007 at 12:53 pm

    I believe you, but I (as a non-Swede), can’t say that 🙂 To answer your question: What do you think did I do in my last vacation?


  1. 1 Italy, week DUE « wAnNaBe NeRd Trackback on June 22, 2007 at 12:53 pm
  2. 2 wAnNaBe NeRd Trackback on June 20, 2008 at 4:38 pm
  3. 3 Blogging – revised « wAnNaBe NeRd Trackback on June 25, 2010 at 8:29 pm

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